Challenge:

Each year, thousands of hopeful entertainers move to Los Angeles with dreams of making it big in Hollywood! However, learning to navigate through the entertainment industry is a difficult feat for most. Oftentimes, obtaining the proper information to advance your career can be difficult without the proper resources and relationships.

Solution:

Experiential Activation

In seeking to provide a solution, entertainment executive Steve Jones and his company, Brand Maverick Entertainment, launched a free panel series entitled The Hollywood Confidential, designed to educate aspiring actors, producers, writers and directors on the inner workings of entertainment from the perspective of industry veterans.

Results:

Serving the entertainment community since 2013, The Hollywood Confidential has reached thousands of attendees, and has additionally pulled in over 20 million impressions online.

Primary Age: 18-35

Average Attendance: 1,500

Key Demo: AA & HA

Annual House Hold Income: 50k

70% Emerging Professionals

30% Established Professionals

Gender Skew: 40% Male | 60% Female

Secured Panelists:

The panel consistently features an array of topnotch talent and executives with the likes of Golden Globe nominee Michael Ealy, Actresses Sanaa Lathan, Brandy, Tichina Arnold, Meagan Good, Kimberly Elise, KeKe Palmer, executives Cori Murray (entertainment director, ESSENCE magazine), Endyia Kinney-Sterns (VP of Development, OWN Network), and Kimberly Hardin (casting director credited with the discovery of J. Lo, Halle Berry, and Taraji P. Henson) amongst it’s past participants.

Secured Sponsors:

Walgreens, Screen Gems, Viacom, VH1, MYX Moscato, The Steve Harvey Foundation