Challenge
Brand Maverick (in association with R.S.E.) was brought on to help market CREED (the 7^th installment of the Rocky Franchise) to an urban audience

Solution

Digital & Grassroots Marketing, Celebrity Influencer Campaigns, Promotions:

Brand Maverick offered digital counsel and strategy for the film and created a strategic partnership between Al Haymon Sports and CREED, promoting the film throughout several high profile boxing events as well as receiving support from the firms boxing clientele via social media and traditional grass roots/word of mouth efforts. Brand Maverick also identified key national events that reached CREED’s targeted audience, incorporating film trailer play and promotional opportunities for talent (REVOLT Music Conference, BRISCO Boxing Awards etc.).

Results

After breaking an industry record for Tuesday pre-shows for Thanksgiving weekend, CREED snagged the tenth-biggest Thanksgiving debut of all time, creating genuine excitement among critics and general moviegoers alike, receiving an impressive 93% from Rotten Tomatoes, the worlds most trusted TV/Movie critic. Garnering serious Oscar buzz, many agree that CREED is “The Best Movie Of The year.”

The film played 66% male, 62% over-25 and 26% 35-49 years old. The film also did particularly well among African American and Latino communities.