Challenge: International Wireless Telecommunications Corporation Verizon Wireless embarked upon a new endeavor to champion its phone sales within the Urban Gospel music Market, with the understanding that the consumer within this niche has an increasing buying power. They achieved the sought out visibility with the 1st Annual How Sweet The Sound Choir Competition – a contest that invited choirs from all over the country to compete amongst their peers regionally all in a chase to win the overall prize of best Gospel Choir in the USA. Verizon and its affiliates brought on BME to provide Grassroots marketing support and overall saturation in the Faith-based Market market.
Solution: Grass Roots Marketing, Digital Marketing, Promotions
Promotions: BME Identified Key Markets Targets and Outlets for prominent and effective ground level consumer contact. We utilized BME associates in the various cities around the US and mobilizing street teams to How Sweet The Sound paraphernalia, encouraging everyone to register their choirs and attend the premiere run of How Sweet the Sound 2008.
Digital : BME took things a step further and utilized its significant online data base to continue to increase awareness of the event by way of in the realms of e-blasts, YouTube viral video promotion, and Social Media Networks including Myspace and Facebook to bring maximum saturation to the target markets. These efforts not only made for incredible impressions online, but excellent feedback from Gospel Music Patrons.
Results: BME was able to secure Choir registration to capacity, and attendance numbers per each city were through the roof with Sold Out Stadiums of over 10,000 patrons per event.
E-Marketing we created: http://www.
Visit Project