Challenge
Brand Maverick was brought on to help create awareness surrounding the new relationship book “The Wait” by DeVon Franklin & Meagan Good
Solution
Social Media, Promotions, Experiential Activation:
Brand Maverick created and produced an experiential. panel-event on Valentine’s Day featuring DeVon & Meagan and provided digital counsel and incentive driven pre-sale book strategy for the event. Promotional items (book marks, step & repeat, The Wait Download Cards, Flyers etc.) were also created in support of the Los Angeles based event and the book project at large.
Results
The venue was packed to capacity (1,000 attendees). Awareness was created both throughout Los Angeles and WW via streaming efforts. Pre-sale book numbers were met, ultimately lending towards the securing the book on The New York Times Best Seller List!
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